Perfect for meetings on the Mississippi
Conventions & MeetingsThe La Crosse, Wisconsin, area is rich in scenic beauty, diverse attractions, first-class hospitality, and superb meeting facilities.
Meeting Planners are encouraged to contact us.
Centrally Located
Located in the heart of downtown La Crosse’s vibrant riverfront district, the La Crosse Center greets hundreds of thousands of guests each year. Let us show you how we can enhance your next meeting, convention, wedding, or social gathering.
The La Crosse Center is working to complete a major renovation and expansion; transforming the venue into a more welcoming space with a larger ballroom while taking advantage of the beautiful Mississippi River views.
Please contact Kris Salzwedel at (608) 792-5250 or ksalzwedel@lacrossecenter.com for more information about hosting a meeting or convention in one of our many great rooms. See Rental Form.

Arena
Second Level
The Arena is a magnificent room with its 45 ft. ceilings; 21,000 sq. ft. of open floor space; seating up to 8,000, and a full Valure Curtain Package (curtain package hangs from ceiling to floor) that can be used for any show.
The Arena has been the home to basketball and indoor football teams. Along with sports teams, the Arena has been used for numerous concerts, craft shows, ice shows, sports shows, conferences, and conventions.
Features include:
- 21,000 sq. ft. of open floor space
- 45 ft. ceilings
- Valure Curtain Package (floor to ceiling)
- Seating up to 8,000
- 3 Dressing Rooms (A-C), A & B have tiled floor
- Dressing Rooms equipped with showers, restrooms, and dressing tables
- 2 Locker Rooms (A-B), equipped with lockers, Restrooms, and 2 showers
- Opens to North Hall for nearly 40,000 sq. ft. of space
Dimensions | Ceiling Height | Stage Size | Banquet | Theater | Classroom | Booths |
West End Stage (with Curtain) | ||||||
200×108′ | 45′ | 60x40x4′ | 1,088 | 2,300 | 1,038 | n/a |
West End Stage (No Curtain) | ||||||
200×180′ | 45′ | 60x40x4′ | n/a | 2,430 | 1,074 | 134 (8×10) 130 (10×10) |
South Stage (No Curtain) | ||||||
200×108′ | 45′ | 12x56x4′ | 1,288 | n/a | n/a | n/a |
Ballroom & Boardrooms
Ballroom & Boardrooms
Second Level, South Hall
Wedding receptions, meetings, and banquets have been held in the Ballroom. With its overview of the Mississippi River and Riverside Park, the Ballroom makes for a romantic setting during a wedding reception or for a relaxing atmosphere during meetings or conventions. The 6,000 sq. ft. Ballroom sub-divides into 3 smaller rooms.
Our Boardrooms (A-C) are the perfect rooms for any size meeting. The La Crosse Center offers up to 5 boardrooms (Boardroom B can be divided into 3 rooms) overlooking South Hall A with a beautiful view of the Mississippi River.
Area | Dimensions | Ceiling Height | Banquet | Theater | Classroom | Booths | |
Ballroom | 134×50′ | 18′ | 480 | 720 | 396 | 38 | |
Ballroom A | 35×50′ | 18′ | 120 | 168 | 90 | n/a | |
Ballroom B | 35×50′ | 18′ | 120 | 168 | 90 | n/a | |
Ballroom C | 41×50′ | 18′ | 120 | 210 | 108 | n/a | |
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Boardroom | 18×24′ | 12′ | n/a | n/a | n/a | n/a | |
Boardroom A | 25×29′ | 12′ | 50 | 56 | 36 | n/a | |
Boardroom B | 25×45′ | 12′ | 80 | 104 | 54 | n/a | |
Boardroom B1 | 25×14′ | 12′ | n/a | 20 | 9 | n/a | |
Boardroom B2 | 25×16′ | 12′ | n/a | 24 | 18 | n/a | |
Boardroom B3 | 25×16′ | 12′ | n/a | 24 | 18 | n/a | |
Boardroom C | 25×18′ | 12′ | 50 | 56 | 36 | n/a |
North Hall
First Level
The North Hall, also known as the North Exhibition Hall, is the ideal place for any event from a convention to a craft show to a wedding reception. The North Hall comes equipped with two lobbies (upper and lower), an elevator, an escalator, four (4) restrooms-2 ADA, 1 concession stand, pay phones, a full-service kitchen, soundproof portable walls for dividing rooms, and a sound system that can be broken down to the 14 rooms.
Features include:
- 18,000 sq. ft. of unobstructed tile floor space
- 16-ft. ceilings and 8-ft. ceilings
- Create 8 rooms under the 16-ft. ceilings and 6 rooms under the 8-ft. ceilings with soundproof portable walls
- A sound system can be used for the whole room or broken down for each individual room
- Opens to Arena for nearly 40,000 sq. ft. of space
Area | Dimensions | Ceiling Height | Banquet | Theater | Classroom | Booths |
North Hall A | 69×103′ | 16′ | 416 | 910 | 480 | 40 (8×10) |
North Hall A1 | 31×48′ | 16′ | 96 | 120 | 84 | |
North Hall A2 | 38×48′ | 16′ | 96 | 180 | 84 | |
North Hall A3 | 38×48′ | 16′ | 96 | 180 | 84 | |
North Hall A4 | 31×48′ | 16′ | 96 | 180 | 84 | |
North Hall A&B | 145×103′ | 16′ | 872 | 2,046 | 1,134 | 83 (8×10) 82 (10×10) |
North Hall B | 69×103” | 16′ | 416 | 886 | 480 | 42 (8×10) 39 (10×10) |
North Hall B1 | 38×48′ | 16′ | 96 | 168 | 117 | |
North Hall B2 | 31×48′ | 16′ | 96 | 120 | 117 | |
North Hall B3 | 31×48′ | 16′ | 96 | 171 | 117 | |
North Hall B4 | 38×48′ | 16′ | 96 | 202 | 117 | |
NH Meeting Room A | 16×20′ | 8′ | 26 | 12 | ||
NH Meeting Room B | 23×20′ | 8′ | 36 | 18 | ||
NH Meeting Room C | 32×20′ | 8′ | 63 | 30 | ||
NH Meeting Room D | 32×20′ | 8′ | 63 | 30 | ||
NH Meeting Room E | 23×20′ | 8′ | 36 | 18 | ||
NH Meeting Room F | 16×20′ | 8′ | 26 | 12 |
South Hall
First Level
South Hall is a new $14 million dollar expansion that nearly doubled the space of the La Crosse Center. The South Hall forms two levels of impressive meeting space. The Upper Level consists of the Ballroom, 3 Boardrooms, and a Conference Room. The Lower Level is made up of South Hall A and South Hall B.
South Hall A
- 24,000 sq. ft. of exhibit and meeting space
- 30 ft. ceilings
South Hall B
- 12,000 sq. ft.
- 24 ft. ceilings
- Divides into 4 smallers break-out and meeting rooms
Area | Dimensions | Ceiling Height | Banquet | Theater | Classroom | Booths |
South Hall A | 155×149′ | 30′ | 1,152 | 2,880 | 1,842 | 135 (8×10) 124 (10×10) |
South Hall A & B | 260×149′ | 18×30′ | 2,304 | 4,680 | 2,766 | 207 (8×10) 186 (10×10) |
South Hall B | 117×104′ | 18′ | 704 | 1,344 | 924 | 72 (8×10) 56 (10×10) |
South Hall B1 | 43×50′ | 18′ | 96 | 238 | 141 | n/a |
South Hall B2 | 52×50′ | 18′ | 120 | 283 | 144 | n/a |
South Hall B3 | 52×58′ | 18′ | 128 | 364 | 180 | n/a |
South Hall B4 | 52×58′ | 18′ | 120 | 308 | 168 | n/a |
South Hall B3 & B4 | n/a | n/a | 384 | n/a | n/a | n/a |
Zielke Suite
Second Level
With a panoramic view of the Mississippi River, the Patrick Zielke Suite offers you a warm atmosphere for business meetings and social gatherings. A soundproof portable wall is used to divide the Zielke Suite. Also, the sound system can be used for the whole room or separated when dividing up the Suite to meet your needs.
Features include:
- 3,500 sq. ft. of carpeted space
- 8-ft. ceilings
- One/Two room set-up
- Soundproof portable walls
- A Sound system can be used for the whole room or broken down for each individual room
- Equipped with two restrooms
- Skywalk to an adjacent hotel
Area | Dimensions | Ceiling Height | Banquet | Theater | Classroom |
Suite | 59×35′ | 8′ | 120 | 287 | 144 |
Suite A | 24×36′ | 8′ | 48 | 102 | 54 |
Suite B | 35×35′ | 8′ | 72 | 160 | 78 |
Sales Brochure
Click Here for the La Crosse Center Expansion Sales Brochure
Level One Outline – Expansion
Level Two Outline – Expansion
Level One Outline – Expansion with Square Footage
Shipping Information
Loading, Delivery to Booth, Freight Shipments
The Exhibitor permits the La Crosse Center to handle the unloading/reloading, delivery to the booth, and processing of freight shipments made to the exposition as described on the bill of lading. All Shipments must be prepaid. Please advise all persons in charge of your exhibits how and when shipments were made. This will help in tracing missing or delayed shipments. For more information call us at (608) 789-7400. Address all inquiries to:
La Crosse Center
300 Harborview Plaza
La Crosse, WI 54601
Freight Receiving
The La Crosse Center will not receive freight prior to one week of the official set-up day. Shipments arriving early will be refused or diverted to a warehouse, in which case, there will be a charge for warehousing plus an additional delivery charge by the trucking company.
Bills of Lading Shipments
Bills of lading shipments must be prepaid and should be on straight bill of lading. Address carefully to indicate number of pieces and weight. If there are heavy items that require special handling or care please forward detailed handling instructions to the La Crosse Center in advance.
Direct Shipping
Please include the following information for direct shipments:
To: (Name of Exhibitor and Booth Number)
For: (Name of Convention)
Address: La Crosse Center
300 Harborview Plaza
La Crosse, WI 54601
Outgoing Shipments
All outgoing shipments are the responsibility of the shipper. Please have all items clearly labeled and picked up no later than five business days from official move-out day beyond which the La Crosse Center assumes no responsibility. Shipper shall be responsible for all shipping costs.