Plan Your Event

We are in the business of facilitating unforgettable events.

We’ll make sure everything goes according to plan for your event.

Located in the heart of downtown La Crosse’s beautiful and vibrant riverfront district, the La Crosse Center hosts conventions, meetings, trade shows, concerts, weddings, and sporting events that welcome hundreds of thousands of attendees each year. The La Crosse Center team takes pride in creating perfect experiences with welcoming environments and well-managed events. The La Crosse Center is within a short walking distance from numerous hotels, parking, dining and entertainment options. Your event is in good hands. 

Please contact Kris Salzwedel at (608) 792-5250, email at or Elizabeth Poh at 608-615-0296,  email for more information.

Let us know how we can help you with your next event.


Meetings & Conventions

Sporting & Arena Events

Trade Shows

The La Crosse Center is in the process of completing a major renovation and expansion that is scheduled to be completed in late 2021. When completed we will have 120,000 square feet of multi-purpose space; transforming the venue into a more welcoming space with a larger ballroom while taking advantage of the beautiful Mississippi River views.

Rental Form

Click above image for Rental Form 2020

Second Level

The Arena is a magnificent room with its 45 ft. ceilings; 21,000 sq. ft. of open floor space; seating up to 8,000, and a full Valure Curtain Package (curtain package hangs from ceiling to floor) that can be used for any show.

The Arena has been the home to basketball and indoor football teams. Along with sports teams, the Arena has been used for numerous concerts, craft shows, ice shows, sports shows, conferences, and conventions.

Features include:

  • 21,000 sq. ft. of open floor space
  • 45 ft. ceilings
  • Valure Curtain Package (floor to ceiling)
  • Seating up to 8,000
  • 3 Dressing Rooms (A-C), A & B have tiled floor
  • Dressing Rooms equipped with showers, restrooms, and dressing tables
  • 2 Locker Rooms (A-B), equipped with lockers, Restrooms, and 2 showers
  • Opens to North Hall for nearly 40,000 sq. ft. of space
Dimensions Ceiling Height Stage Size Banquet Theater Classroom Booths
West End Stage (with Curtain)
200×108′ 45′ 60x40x4′ 1,088 2,300 1,038 n/a
West End Stage (No Curtain)
200×180′ 45′ 60x40x4′ n/a 2,430 1,074 134 (8×10)
130 (10×10)
South Stage (No Curtain)
200×108′ 45′ 12x56x4′ 1,288 n/a n/a n/a


* Wall-to-wall carpeting and curtain package available for Arena and South Hall A.
Ballroom & Boardrooms

Ballroom & Boardrooms
Second Level, South Hall

Ballroom & Boardrooms

Wedding receptions, meetings, and banquets have been held in the Ballroom. With its overview of the Mississippi River and Riverside Park, the Ballroom makes for a romantic setting during a wedding reception or for a relaxing atmosphere during meetings or conventions. The 6,000 sq. ft. Ballroom sub-divides into 3 smaller rooms.

Our Boardrooms (A-C) are the perfect rooms for any size meeting. The La Crosse Center offers up to 5 boardrooms (Boardroom B can be divided into 3 rooms) overlooking South Hall A with a beautiful view of the Mississippi River.

Area Dimensions Ceiling Height Banquet Theater Classroom Booths
Ballroom 134×50′ 18′ 480 720 396 38  
Ballroom A 35×50′ 18′ 120 168 90 n/a  
Ballroom B 35×50′ 18′ 120 168 90 n/a  
Ballroom C 41×50′ 18′ 120 210 108 n/a  

Boardroom 18×24′ 12′ n/a n/a n/a n/a  
Boardroom A 25×29′ 12′ 50 56 36 n/a  
Boardroom B 25×45′ 12′ 80 104 54 n/a  
Boardroom B1 25×14′ 12′ n/a 20 9 n/a  
Boardroom B2 25×16′ 12′ n/a 24 18 n/a  
Boardroom B3 25×16′ 12′ n/a 24 18 n/a  
Boardroom C 25×18′ 12′ 50 56 36 n/a  
* Wall-to-wall carpeting and curtain package available for Arena and South Hall A.
South Hall
South Hall
First Level

South Hall is a new $14 million dollar expansion that nearly doubled the space of the La Crosse Center. The South Hall forms two levels of impressive meeting space. The Upper Level consists of the Ballroom, 3 Boardrooms, and a Conference Room. The Lower Level is made up of South Hall A and South Hall B.

South Hall A

  • 24,000 sq. ft. of exhibit and meeting space
  • 30 ft. ceilings

South Hall B

  • 12,000 sq. ft.
  • 24 ft. ceilings
  • Divides into 4 smallers break-out and meeting rooms
Area Dimensions Ceiling Height Banquet Theater Classroom Booths
South Hall A 155×149′ 30′ 1,152 2,880 1,842 135 (8×10)
124 (10×10)
South Hall A & B 260×149′ 18×30′ 2,304 4,680 2,766 207 (8×10)
186 (10×10)
South Hall B 117×104′ 18′ 704 1,344 924 72 (8×10)
56 (10×10)
South Hall B1 43×50′ 18′ 96 238 141 n/a
South Hall B2 52×50′ 18′ 120 283 144 n/a
South Hall B3 52×58′ 18′ 128 364 180 n/a
South Hall B4 52×58′ 18′ 120 308 168 n/a
South Hall B3 & B4 n/a n/a 384 n/a n/a n/a


* Wall-to-wall carpeting and curtain package available for Arena and South Hall A.
Shipping Information

Loading, Delivery to Booth, Freight Shipments

The Exhibitor permits the La Crosse Center to handle the unloading/reloading, delivery to the booth, and processing of freight shipments made to the exposition as described on the bill of lading. All Shipments must be prepaid. Please advise all persons in charge of your exhibits how and when shipments were made. This will help in tracing missing or delayed shipments. For more information call us at (608) 789-7400. Address all inquiries to:

La Crosse Center
300 Harborview Plaza
La Crosse, WI 54601

Freight Receiving

The La Crosse Center will not receive freight prior to one week of the official set-up day. Shipments arriving early will be refused or diverted to a warehouse, in which case, there will be a charge for warehousing plus an additional delivery charge by the trucking company.

Bills of Lading Shipments

Bills of lading shipments must be prepaid and should be on straight bill of lading. Address carefully to indicate number of pieces and weight. If there are heavy items that require special handling or care please forward detailed handling instructions to the La Crosse Center in advance.

Direct Shipping

Please include the following information for direct shipments:

To: (Name of Exhibitor and Booth Number)
For: (Name of Convention)
Address: La Crosse Center
300 Harborview Plaza
La Crosse, WI 54601

Outgoing Shipments

All outgoing shipments are the responsibility of the shipper. Please have all items clearly labeled and picked up no later than five business days from official move-out day beyond which the La Crosse Center assumes no responsibility. Shipper shall be responsible for all shipping costs.


  • 5,100 Hotel rooms in La Crosse
  • 1,600 Hotel rooms within walking distance of the center
  • 50 Downtown restaurants within walking distance
  • 15 MINUTES to the La Crosse Airport and 7 MINUTES to Amtrak
La Crosse Center WI

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